The Heeren Orchard LED screen

The Heeren LED Screen has a total area of 82 sq m, is audio-enabled, and operates every day from 8 am to 11 pm. It stands as a formidable advertising platform, commanding attention and delivering unparalleled impact. Its prominent position in a vibrant location ensures that it captures the gaze of a diverse audience, drawing fashion enthusiasts, shoppers, and passers-by alike.

 

Samsung Mobile is one of the anchor clients on this LED screen, but other sorts of advertising are welcome to advertise as well. This location is highly recommended for the gaming, automobile, tourism, banks, insurance, and youth-targeting sectors to reach their target market.

 

Orchard Road is a 2.2km one-way street that stretches from Tanglin Road and Grange Road to Dhoby Ghaut. Under Orchard Road and other nearby streets, its subterranean infrastructure includes pedestrian walkways that connect several malls. There are several MRT stations, including Orchard Station, Somerset Station, Dhoby Ghaut Station, and now the TEL line that links from Orchard Boulevard as well. The MRT station dominance, buses, bus shelters, street furniture, as well as in-mall alternatives like those along the walkways inside 313 Somerset, Orchard Gateway, will make up a large portion of the Out of Home (OOH) possibilities available here. But these options are mostly internal and indoor viewing only.

 

The main locations for outdoor advertising on Orchard Road are Tang Orchard, Orchard Shopping Centre, Orchard Plaza, and Scotts Square. Digital Outdoor LED screens predominate at important crossroads like Ion Orchard, Wisma Orchard, and The Heeren at Courts Orchard. Other locations with LED screens such as the H&M Orchard Singapore, SCAPE, and Lido Isetan Shaw Orchard are undergoing renovations at the time of this article in mid-2023.

 

Advertising on The Heeren LED offers numerous advantages for brands seeking to make a significant impact and connect with their target audience. Here are some key benefits to consider:

 

a. Maximum Visibility: The Heeren LED’s strategic location in a prime area ensures maximum visibility for the brand. Positioned in a high-traffic location, the screen captures the attention of a diverse and dynamic audience, allowing your advertisement to reach a large number of potential customers.

 

b. Captivating Visual Experience: The Heeren LED provides a captivating visual experience that stands out in the busy urban landscape. With its vibrant and high-resolution display, the advertisement will command attention and leave a lasting impression on viewers. The screen’s large size allows for eye-catching visuals, ensuring that your brand message is noticed and remembered.

 

c. Targeted Reach: The Heeren LED enables you to target your advertising efforts effectively. Whether you have a specific demographic or a niche market in mind, the platform allows you to tailor your message and reach your intended audience. This targeted approach enhances the relevance and impact of your advertisement, increasing the likelihood of generating leads and conversions.

 

d. Flexibility and Customization: The Heeren LED offers flexibility and customization options to suit your advertising needs. You can choose the duration and frequency of your campaign, allowing you to align your marketing efforts with specific events or promotional periods. Additionally, the screen accommodates various content formats, from static images to dynamic videos, providing versatility in showcasing your brand’s unique identity.

 

e. Brand Association: Advertising on The Heeren LED allows the brand to benefit from the association with a prominent and innovative advertising platform. Being featured on a cutting-edge screen like The Heeren LED enhances your brand’s reputation and portrays it as forward-thinking, sophisticated, and in tune with the latest trends. This positive brand association can contribute to increased brand awareness and consumer perception.